About Super Holiday Tours

About Super Holiday Tours – the Experts in Student Travel

In 1975, Mr. Elmer Cook started Super Holiday Tours. At that time, there were no other student travel companies based in Central Florida. Continuing through the 70s and 1980s, Super Holiday Tours developed several programs for high school bands, choirs, and orchestras traveling to Orlando. The Spring Festival series consisted of the Orange Blossom Music Festival, The Great American Concert Band Contest, and the Super Holiday Music Festival. In 1980, Super Holiday Tours collaborated with Florida Citrus Sports to produce the Tangerine Bowl Parade, which ran in conjunction with the College Bowl game.

In 1991, Bryan Cole purchased the company from Mr. Cook. The ‘90s brought a time of tremendous growth for Super Holiday Tours and included the creation of MUSICFEST ORLANDO and travel destination promotion throughout the United States and Canada. This period also saw the evolution and growth of the "Tangerine Bowl Parade," which is now known as the Orlando Citrus Parade. Our travel company has continued to steadily grow to include many new events and destinations, including the addition of European tours in 2007.

Leading Student Travel Services Backed by Professional Organizations

In the ‘90s and early 2000s, Super Holiday Tours continued to enjoy growth. This period also saw the development of a professional trade association geared specifically for those in the student and youth travel industry. Bryan became actively involved in the Student Youth Travel Association (SYTA), which is a non-profit trade organization that promotes student and youth travel. He even served as its fifth president from October 2001 to September 2002. Other members of Super Holiday Tours have also become active in the industry, ensuring our practices are consistent with the highest industry standards. We continue to stay deeply rooted in the latest practices that create a remarkable experience for students in the ever-changing travel industry.

Plus, nobody makes paying for your trip easier. Our secure online payment system lets parents pay on a trip by credit card. Students and parents can see their balance any time. Make it easy for students to be a part of your trip. Use our online payment portal.

Over 40 years of experience and the best student trips around is only a part of what you get from Super Holiday Tours
In over 40 years, Super Holiday Tours has provided memorable trips for more than 500,000 students and parents!

"I absolutely love the online payment system. That made life so much easier for me."

S. Hendricks, Band Director